Brand, Data, AI
I help businesses turn marketing into a growth engine.
CMO I B2B SaaS I Tech I Dubai based
30% increase in qualified pipeline
25% growth in marketing-led ARR
10M+ content reach
$12Mn+ digital revenue impact
20 years of making brands matter.
About me
I build modern marketing engines — the kind that scale brands, simplify complexity, and create measurable commercial growth.
With 20+ years across travel tech, B2B SaaS, hospitality, retail, and consumer brands in EMEA and Asia, I've learned one truth:
The best marketing leaders today sit at the intersection of brand strategy, storytelling, data, and AI. That’s where I operate.
I also write The Marketing Reality Check, a weekly newsletter on AI in marketing, and am a published co-author of ‘Made With ToughLove’.
What I do
Growth &
GTM
Demand generation, pipeline, campaigns
Brand &
Narrative
Brand positioning, messaging, storytelling
MarTech &
AI
MarTech stacks, automation, AI adoption
Thinking
The Marketing Reality Check
I write about where marketing is actually heading — especially where AI is changing the rules faster than most teams can keep up.
Less hype. More reality. Start here.
Your AI Works. Your System Doesn’t: Most teams think they need better AI. What they actually need is a scalable system.
Stop AI Strategy Slop: Why most teams measure AI activity, not AI impact, and what that means for marketing attribution.
You’re Paying For AI Performance. Just Not Yours: You're paying for proxy metrics that businesses don't recognize as outcomes.
The Marketing Talent Gap We’re Creating: In solving for this quarter’s efficiency, marketing may be quietly breaking its own future.
Speaking and media
Speaker across EMEA & Asia on marketing, AI, and growth.
Recent features:
Spoke at GITEX/ Marketing Mania
01Guest on the Marketing Growth Circle Podcast
02Guest on the Marketing Mavericks Podcast
03Featured in the CMO Barometer 2026
04Work with me
If you are building or
rethinking marketing,
let’s talk.
Send me a message on LinkedIn or use the form: