Achieving Success In Digital Transformation
In any transformation, radical change and progress take work.
Transformation is not a destination, but a journey. Evolution is constant.
The purpose of digital transformation is to change how a company provides value to its customers. A clear road map of how to provide that value and how to generate revenue from it makes all the difference. Without alignment on what adding value means and how it is measured will make it harder to prove that transformation is effective.
Innovating to stay in step with changing consumer behaviour, develop new business lines and use data effectively to drive growth is critical for businesses today.
The 5 Pillars that make Digital Transformation a success:
CUSTOMER EXPERIENCE
Understanding the customer journey and building a blueprint for the ideal customer experience is the starting point.
A well-researched customer journey will enable the identification of areas that require transformation. For e.g., improvement in productivity, better customer service, reshaping the entire journey, speed to market etc. We need to link these objectives to business outcomes to achieve success in digital transformation and innovation.
•Customer Strategy
•Customer Insights
•Customer Engagement
•Customer Touchpoints
DATA & ANALYTICS
Data is at the heart of decision making and analytics begins by asking the right questions, Not just the data scientists, but people across the organization need to be comfortable with using data.
The data strategy is based on data integration requirements, platforms, usage, data governance, analytical needs and maturity levels. I help you answer critical questions that go to the heart of how data will play a role in effective decision-making across your organization.
•Data Framework
•Data Governance
•Single Customer View
•Predictive Analytics
TOOLS & TECHNOLOGY
Technology could entail modernizing your legacy architecture, moving from on-premise to the cloud or adding newer tools to enable additional touchpoints based on consumer behavior, for example.
Tools help organizations connect with customers at every stage of the funnel. Many organizations need to assimilate different tools into a custom tech stack. I assess the current tech maturity to recommend the right solutions and potential partners who can implement the overall vision.
•Marketing Automation
•Customer Data Management
•Immersive Tech
•AI/ ML
PRODUCT & SERVICE
Innovation and Agility drive differentiating and customer-obsessed business outcomes. This needs a customer-centric mindset.
I help organizations change their orientation from a project-centric approach to a product-centric approach. In a product-centric approach, products are supported by dedicated teams that include product managers, designers, and developers to deliver on objectives and key results.
•Connected Products
•D2C Initiatives
•Innovation Management
•Platforms
PEOPLE & CULTURE
Transformation and Innovation are not only about the corporate office, the leadership team, or key people.
Success comes from involving line managers and frontline staff too. But changing culture is not easy, so how can we do it? We need to define the culture we want and bring in the right people to create o culture of transformation.
I believe that transformation and innovation comes through with a holistic approach that goes beyond the technology alone, to the starting point, the customer, and your business objectives.
•Governance
•Decision Matrix
•Org Design
•Upskilling and enablement
What are the problems that I can help you solve?
How can Data drive decision making in your organisation?
How can you build a culture of agility?
How can customer centricity drive revenue growth?
How can you link offline and online customer interactions?
How can you build more efficiency through technology and automation?
What is the process?
Stage 1: Identifying the needs, gaps and opportunities. Doing a DX Maturity Audit.
Stage 2: Create the strategic roadmap and actionable plan.
Stage 3: Closing the loop with high quality execution.