Latest CDP and MarTech Insights, July 29, 2021 - Gulf and South West Asia

In partnership with the CDP Institute

Is a Customer Data Platform critical to your MarTech stack? A lot depends on how an organisation currently manages customer data. With a fast changing privacy landscape, the necessity of providing a unified customer experience and the pressure to continually increase revenue, customer data management is increasingly instrumental to leveraging data for growth. I have partnered with the CDP Institute for their Emerging Markets Newsletter. Stay tuned for weekly updates on the CDP and MarTech space in the Middle East and South West Asia!

Issue 5: July 29, 2021

Wipro launches FieldX, after sales and service solution on ServiceNow

Wipro Limited, a leading global information technology, consulting and business process services company, today launched FieldX, a cloud-based end-to-end digital service lifecycle automation solution built on ServiceNow’s Now Platform®. Using FieldX, manufacturing organizations can enhance and scale-up their after-sales customer service operations while reducing costs. Read More.

Amazon-backed Indian D2C beauty brand MyGlamm raises $71 million

MyGlamm, a direct-to-consumer beauty brand in India that sells most of its products through its own website, app and retail touch points, said on Monday it has raised $71.3 million in a financing round as the Mumbai-headquartered firm looks to scale its business across the South Asian market. Read More.

AlJammaz Technologies signs distribution agreement with Hewlett Packard Enterprise

AlJammaz Technologies, the leading value-added technology distributor and cloud aggregator in Saudi, GCC and the Middle East, announced that it signed a distribution agreement with Hewlett Packard Enterprise (HPE) for Saudi Arabia. With this partnership, AlJammaz Technologies is authorised to distribute Innovative edge-to-cloud solutions from across the HPE portfolio, including Compute, Storage, Software and Intelligent Edge. AlJammaz will also offer solutions as-a-service via the HPE GreenLake edge-to-cloud platform, as well as a wide range of networking solutions from Aruba. Read More.

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