4 MarTech Essentials for 2023

Start 2023 by getting your MarTech Stack 🍔 right.   More is not always better and off-the-shelf is not always the best.

Here are 4 things that you should consider:
 
🍥 1. A minimalistic approach

Instead of constantly adding new tools to your stack, consider evaluating whether each tool is truly necessary and providing a strong ROI. It's easy to get caught up in the hype of new technologies, but a cluttered stack can become overwhelming and hard to manage.
 
🍡 2. The importance of data integration

Do you focus on acquiring new tools without considering how they will fit into your existing stack and workflows? It's crucial to ensure that your MarTech tools can integrate with one another and share data seamlessly.
 
🎂 3. Custom solutions vs. off-the-shelf tools

While pre-built tools offer the advantages of presets and speed to go-live, custom solutions can often better fit the specific needs of your company. It's important to weigh the pros and cons of both options and choose the one that will be the most effective for your use cases for the long term.
 
🍕 4. The role of IT in MarTech decisions

It's common for marketing teams to lead the charge in choosing MarTech tools, but involving IT from the start can help ensure smooth implementation and integration with other systems.
 
In my consulting experience with many companies in the region, MarTech tools languishing by the wayside is far too common.

More tools is not the answer to growth, better utilisation is.