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The Simplest Ways To Think About Choosing Your Martech Stack
The Simplest Ways To Think About Choosing Your Martech Stack

How do you choose your Martech stack? There are 7000+ tools available today. It's important to see through the noise and keep your eye on the goal.

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PostNamrata BalwaniSeptember 12, 2019MarTech, Digital Transformation, Customer Experience
From Data Expiration to Dataception!
From Data Expiration to Dataception!

Data is on everyone's mind. The countdown from Third-Party to Zero-Party Data has already begun. What stage are you at? Where should you start?

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ArticleNamrata BalwaniSeptember 12, 2019Data
Don't forget that it's a funnel!
Don't forget that it's a funnel!

So much emphasis on bottom of the funnel, but often forgotten that it’s a “funnel”.

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PostNamrata BalwaniSeptember 7, 2019Marketing, Growth
Don't think Digital Transformation, think People Transformation.
Don't think Digital Transformation, think People Transformation.

Digital transformation is about customers and employees. It's critical to plan for the human factor, and not see a digital transformation exercise as being a tech solution alone. 

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ArticleNamrata BalwaniSeptember 6, 2019Digital Transformation, Customer Experience, Digital Marketing
The Modern Marketing Organisation
The Modern Marketing Organisation

As the customer evolves, so should marketing. Marketing is no longer about traditional silos based on functional areas of expertise, or specific channels.

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PresentationNamrata BalwaniSeptember 6, 2019Marketing
Acquisition Is The Sexier Sibling, But Retention Is The Smarter One.
Acquisition Is The Sexier Sibling, But Retention Is The Smarter One.

The root cause of a disconnected customer experience is not building a single view of the customer. It’s important to do that before investing in marketing automation or CRM programmes.

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PostNamrata BalwaniSeptember 6, 2019Digital Marketing
How Do You Drive True Digital Change In Your Org?
How Do You Drive True Digital Change In Your Org?

I hear a lot about large companies wanting to better their digital presence, their customer experience, invest in technology and adapt to the moving times. In many cases they are struggling. I always ask who controls the budget.

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PostNamrata BalwaniSeptember 6, 2019Digital Marketing, Customer Experience
Decoding The Emotional Journey Of The Customer
Decoding The Emotional Journey Of The Customer

After presenting a session on personalised moments in customer experience at Oracle OpenWorld Middle East, I stopped to chat with CX Network on building a single view of the customer and the importance of having seamless connections between online and offline experiences.

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InterviewNamrata BalwaniSeptember 6, 2019Marketing, Digital
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