Panelist on the discussion “Power of Personalization: Key to a successful business”. Some of my talking points: personalisation is not about the quantity of data collected but about relevance of the data, challenges in building a single view of the customer and in providing a seamless offline and online experience, it is not only about recognition i.e. this brand knows me and my past history, but about personalising the buying journey and identifying which data triggers will move me on the path to conversion.