Namrata Balwani - Fractional CMO, Consultant CMO, Dubai

Namrata Balwani | Chief Marketing Officer at TPConnects | Strategic Marketing Leader in Travel Tech & SaaS

Driving global growth and innovation at TPConnects through data-led marketing, brand transformation, and customer-centric strategies. I am an active speaker at industry events and a member of the MMA MarTech Council. Read my full bio here.

I am a seasoned marketing executive with over 20 years of experience at the intersection of business, marketing, data, and technology. Currently, I lead global marketing at TPConnects Technologies, a pioneering B2B SaaS travel tech company, where I spearhead demand generation, product marketing, and brand positioning to accelerate growth and customer engagement worldwide.

My expertise spans digital transformation, CRM, AI-driven personalization, and go-to-market (GTM) strategies that deliver measurable revenue impact. I collaborate closely with product, sales, and engineering teams to create seamless customer experiences and innovative marketing campaigns that resonate with niche B2B audiences in the travel industry.

Explore my journey of driving revenue, growth in qualified leads, launching global brand initiatives, and building high-performing marketing teams that thrive in fast-evolving markets.

Blog

Consulting For B2B Travel Tech

I've immersed myself in the world of airline distribution transformation for my consulting work.

5 Things I've Learnt As A Leader

If you reach a ceiling, find an open sky.

Content Marketing Is Not A Tactic

Do you hear businesses complaining about their content creation efforts not delivering results?

4 MarTech Essentials for 2023

Get the most out of your MarTech stack this year.

Insights

decoding the martech stack
podcast with Aawaz

MarTech tools help marketers strategize better to enhance the customer journey. I talk about how to decode the MarTech stack, how different industries can approach building one, how do you measure success and more…

listen here

Data Driven Marketing
Podcast with Aawaz

I talk about various aspects of data driven marketing - whether that’s even the right term, what’s a conducive environment, data and personalisation, what to measure, differentiating signals from noise and more…

LISTEN HERE

Made With ToughLove: My Book With My Co-Authors

It feels good to be the co-author of a book! ‘Made With ToughLove’ launched in Dubai in March 2023. It’s 9 of us talking about our business stories from our diverse backgrounds. My chapter is ‘Transform to stay in the game’ - digital transformation for success, interspersed with personal stories and career experiences. Buy it here!